Nike remains the most popular clothing brand for American teens, according to Piper Sandler’s semiannual “Taking Stock with Teens” report. This is the 12th year that Nike has ranked at the top.
The survey looks into what teens across the US spend their money on. The investment banking firm surveyed 14,500 teens about their brand preferences, behavior, and habits for the fall 2022 study, and 31% ranked Nike as their favorite clothing brand, up from 30% in spring 2022.
Below are the five clothing brands American teens most prefer to deck out in.
3. American Eagle
Rounding out the top 10 were PacSun, Adidas, Hollister, Urban Outfitters, and Forever 21.
A push for ‘casualization’
In 2019, Insider asked 1,800 young Americans about their favorite places to shop for clothing. Nike was the best overall brand, readers told Insider.
One reason why Nike and other athletic brands continue to be so popular could be a trend towards a “casualization of fashion,” researchers at Piper Sandler, then known as Piper Jaffray, said following the 2019 survey. Young buyers had begun to prioritize health and wellness, as well as comfort, through their shopping habits.
Along with having endorsement deals with famous athletes and an extended contract with the NFL, Nike also sponsors young athletes from local leagues, clubs, and federations, Insider reported.
Nike has 433 stores in the US. The athletic brand, founded in 1964, in Eugene, Oregon, recorded $12.7 billion in sales in its most recent fiscal quarter. It plans on opening as many as 200 stores in the US and Europe in a two-year period, with an aim towards providing customers with a digital shopping experience.
Nike has launched college scholarship programs, donated $2.7 million in support of the LGBTQ community, and invested $50 million into an initiative to create more physically active youth in the US.