As Isabel Marant continues to push forward her iconic retro-luxe aesthetic in the menswear space, her eponymous brand now celebrates the opening of its second men’s store in Paris – adding to its 60+ count of global boutique locations.
Located within the Saint Germain des Prés region, the new retail endeavor covers 60 square meters of space and boasts two floors of shopping along with a 1970’s-inspired design decor – situated across from the brand’s newly opened women’s store on Rue de Seine. The interior resembles a throwback recording studio with fabric-draped shelving units and fitting rooms and pyramid-shaped wall reliefs.
In addition to showcasing and selling the brand’s signature take on men’s, which includes colorful dye-treated denim, vintage-inspired outerwear and plush knits, Marant has also decided to showcase and sell several international brands within the store.
Speaking about the new store opening, Marant shared: “We run on desire. To see, to scent, to feel it all. We overflow with life, so we overflow norms. Our fashion is an ode to the sublime disorder of life.”
The new Isabel Marant men’s store is now open and located at 1 Rue Jacob in Paris.
In other fashion news, Gigi Hadid’s new fashion line launched its FW22 “Varsity FUNK” collection.